MA8.1 CUSTOMER & MARKET ANALYSIS
2026-05-23 02:00 - 2026-05-24 10:00 UTC | 253, Nguyễn Văn Trỗi, Phường Phú Nhuận, Thành phố Hồ Chí Minh, Vietnam
Mastering Value-Based Strategy: An Advanced 2-Day IntensiveStop Competing on Price. Start Architecting Value.In a market defined by disruption, "relationships" and "low prices" are no longer sustainable defensive moats. For established businesses and leaders, the only path to long-term survival is Value Creation.This is not a foundational course. It is an Advanced 2-Day Intensive designed specifically for CEOs, Business Owners, and Senior Executives who need to transform raw market data into high-stakes strategic decisions.The 2-Day Strategic RoadmapDay 1: Structural Dominance & Customer Logic-The Macro View: Use PESTLE, SWOT, and Porter’s 5 Forces to identify where profit is migrating in your industry.-Value Chain Analysis: Audit your internal operations to plug "value leaks" and amplify your competitive edge.-Behavioral Decoding: Move beyond surveys to analyze the complex buying psychology of B2B and B2C audiences.-Market Positioning: Learn to map the life cycle and identify the exact "winning window" for your brand.Day 2: Precision Tools & Executive Execution-Modern Intelligence: Integrate ChatGPT, SEO data, and Google Trends for real-time competitive tracking.-Advanced Methodologies: A high-level briefing on specialized techniques like Conjoint, Simalto, and Cluster mapping.-Ethnographic Insight: How to use "A Day in the Life" research when traditional data fails to show the truth.-Agency Management: Master the process of commissioning, verifying, and controlling external research to protect your ROI.Why This Intensive?-Executive Focus: No fluff, no basic definitions—just high-level application and strategic frameworks.-Value-Centric: Shift your business model from "commodity seller" to "value creator."-Decision-Ready: Leave with the tools to back your "gut feeling" with hard, actionable data.Who Should Attend:-Founders & Entrepreneurs scaling their market presence.-CEOs & Senior Managers pivoting their business model.-Marketing Directors leading high-stakes product launches.Executive Outcomes: What You Bring Back to the BoardroomAfter 2 days of intensive training, you will be equipped to:-Filter the Noise: Distinguish between "Vanity Metrics" and the "Strategic Signals" that actually impact your bottom line.-Validate the "Why": Use behavioral and cultural analysis to stop guessing and start knowing why your customers choose you (or your competitors).-Audit Your Information: Apply the "Quality of Knowledge" framework to ensure your strategy is built on facts, not internal biases.-Optimize Research Spend: Manage agencies and internal teams with the authority of someone who understands the science behind the data.-Spot the White Space: Use the 5 Forces and PESTLE to find high-value market gaps that your competitors have overlooked.------------------------------------------------------------------------------------------Chiến lược Marketing dựa trên Giá trị: Khóa học Chuyên sâu 2 NgàyNgừng cạnh tranh bằng giá. Hãy bắt đầu dẫn đầu bằng Giá trị.Trong một thị trường đầy biến động, "quan hệ" và "giá rẻ" không còn là những rào cản phòng thủ bền vững. Đối với các nhà lãnh đạo, con đường duy nhất để tồn tại và phát triển là Tạo ra Giá trị.Đây không phải là khóa học cơ bản. Đây là chương trình Đào tạo Chuyên sâu 2 Ngày (2-Day Intensive) được thiết kế riêng cho CEO, Chủ doanh nghiệp và Quản lý cấp cao—những người cần chuyển hóa dữ liệu thị trường thành các quyết định chiến lược sắc bén.Lộ trình Chiến lược 2 NgàyNgày 1: Làm chủ Cấu trúc & Giải mã Khách hàng
